"Three-in-one" into the development trend of doors and windows enterprises
Release time:2019-05-24
In recent years, the door and window industry has repeatedly shuffled, constantly reforming and innovating, summed up with the popular language of the Internet nowadays, the development of the door and window industry can be described as a rapid "iteration". In the face of increasingly fierce market competition, "big home", a term that has been mentioned in the door and window industry in recent years, is expected to lead the door and window enterprises to a new level. In this process, the development of door and window enterprises towards the integration, integration, and informationization of the “three-in-one” model has become a trend, or it can escort the door and window industry towards the development of the big home era.
Hardware products: integrated
Integration has become more and more obvious in various fields: from the perspective of producers, the integration of wood has become a “whole wood home”. The integration of kitchen doors and windows has become a “kitchen and bathroom”. The increasingly fierce competition in the market has made every brand hope to cut out more cakes, so "integration" makes a single performance home become a "soldier assault" from individual soldier to multiple arms. Such fierce market competition has urged door and window enterprises to develop towards integration. This trend of integration will only become more and more intense. Now, for door and window companies, either you are actively integrated or you are passively integrated by others.
Software Services: Integration
If it is integrated, it is a collection of hardware products and tangible products. Then integration is derived from the consistency of service, construction, quality assurance, word of mouth, and experience. If the customer feels good quality and good service, it will generate trust in the brand and make this trust pass. This is why Xiaomi can be used as a mobile phone, watch, box, and TV. This cross-border, which relies on content, service, word of mouth, and experience, can only be said to have just begun in the door and window industry.
Platform support: informationization
Door and window products have changed from single to plural, services have changed from individual to standard, and what is used to maintain the management of two fists? Insiders pointed out that today's e-commerce, O2O, and Internet thinking concepts are all over the world, and can only rely on information. But at this stage, e-commerce is only a powerful complement to the sales channel. The essence of O2O is the optimal combination of online and offline resources. At present, it is in a transitional period, and various sounds are emerging. Only accelerate the “informatization construction”: develop information design software, promote the intelligentization of production equipment, and strengthen the channel management information standard. Establish a strong platform support for “big home”.
The current door and window enterprises are still in their infancy, there are still many challenges and many optimizations, but if the door and window enterprises want to take the road of the big home, the integration of the three must be a strong guarantee for the door and window enterprises. The so-called "time-making heroes", now the door and window industry is beginning to develop towards the era of big home, door and window enterprises should use the "three-in-one" to successfully transform and win the future market.
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